Aleman on Tour
Mexican rapper, composer, and Latin trap performer Erick Raúl Alemán Ramírez -- better known by his stage name Alemán -- has been entertaining audiences since the mid-2000s. He is arguably best known for songs like "Rucón," "Rolemos otro," and "Pues Que Pues" and has collaborated with everyone from Snoop Dogg to Grammy-winning Mexican singer Lupillo Rivera, Argentinian producer and DJ BZRP, B-Real of Cypress Hill, along with Berner, Duki, Khea, C. Tangana, Akapellah, Nicki Nicole, and Trueno.
Born in 1990 and raised in Cabo San Lucas, Alemán grew up heavily inspired by '90s and 2000s rap icons such as 2Pac, Notorious B.I.G., Dr. Dre, 50 Cent, Control Machete, Cartel de Santa, Cypress Hill, Psycho Realm, El Pinche Brujo, Snoop Dogg, Akwid, Ice Cube, and Eminem.
Alemán kicked off his own music career in the mid-2000s, and in 2009 he released his debut mixtape, Click Clack Punto Exacto with Doble Rima. In 2010, Alemán followed that up with Clasick-rap. In 2015, Alemán released his first studio LP (with DJ Phat), Pase De Abordar ("Boarding Pass"), which came out via his own label Homegrown Mafia, run with partner Darwin Norvak. Around this time, Alemán also developed a fruitful working relationship with the Roots keyboardist and producer Scott Storch.
In 2018, Alemán released his next album, Eclipse, featuring guest spots from Fntxy, Yung Sarria, C. Tangana, Akapellah, Dezzy Hollow, Dee (Hood P), Muelas De Gallo, Cozy Cuz, Dezzy Hollow, Yoga Fire, and more. Two years later, he shared another album: Humo en la Trampa 2. The same year, he released a bonus edition of Humo en la Trampa 2, and in 2021 he shared Humo en la Trampa 3 and Huracán.
In 2020, Alemán teamed up with Snoop Dogg on the bilingual rap track "Mi Tío Snoop," which was featured on Huracán. "Mi Tío Snoop" achieved Platinum Certification in Mexico.
"Snoop Dogg represents for me my school and what the entire West Coast is," Alemán said at the time. "I'm from Baja California Sur, Mexico, so I grew up among palm trees, sea, beer, and a lot of weed too... and his music is what we always listened to."
Alemán continued: "The record that changed my life was Doggy Style. It is an album that, until now, remains one of the best albums in the genre. And when I was with Snoop, I was able to talk to him about when he visited Los Cabos alongside Tupac and when they came here to relax."
Opening up to Forbes about his homegrown success, Alemán said, "Bro, the truth is that there is no secret to success. Just a lot of hard work and being authentic. Also investing in yourself. The first chance I got, I ramped up my video production, I invested more money than what I had," he declares. "From the days when I had nowhere to sleep, to today, when we live in a mansion, the only thing that has changed is the view, but we are still the same."
"There is also another factor: that people choose you, that they see themselves reflected in you. And I feel very grateful that people have chosen me."